Between 20-25% of women are sexually assaulted while in college. Long articles and full-length documentaries have been made to increase awareness for this issue, but there are no short videos or motion graphics that give an overview of the problem.
“The Hunting Ground” is a fantastic documentary about sexual assault on college campuses. It offers well-researched statistics, emotional stories, and important facts. It’s also 1 hour and 43 minutes long, meaning many people will not take the time to watch it. I challenged myself to condense this information into a motion graphic that was less than 10 minutes.
Based on what was emphasized most in the documentary, as well as in other films, articles, and press releases, I found the most important statistics and information about this issue. I then began working to draft a script and matching visuals that were engaging and appealing.
After writing a script, I had it reviewed by several people who work with sexual assault survivors and/or rape crisis centers. Once the script was approved, I created a storyboard with visuals for each section. I then developed the visual identity of the piece, using bold fonts and dark colors with a focus on red. I also used bright colors at the beginning to provide contrast to the heavy material. Icons and simple graphics illustrated the points I was making without being too graphic or disturbing to viewers.
Once the assets were created, I began animating the motion graphic. I used a voice recording booth to record the voiceover and added some music to keep the viewer engaged. I focused on creating interesting transitions and smooth animations, which appealed to the viewer but still kept the main focus on the content.
The completed motion graphic has been featured by End Rape On Campus and Girls Learn International. It’s also been shared on a variety of college campuses, such as UC-Berkeley, UNC-Chapel Hill, Colorado College, University of Iowa, University of San Francisco, and Hood College.