RETHINK_Featured

Rebranding Mental Illness

Rethink: Psychiatric Illness is an organization at UNC Chapel Hill that aims to create networks and end the stigma related to mental illnesses. They are committed to changing the way we think and talk about mental illness, and they accomplish this by organizing events aimed at fostering understanding among students and raising awareness about the current challenges in our mental health system. Their biggest project is a student-led sensitization training held several times a year, where students learn the basics about mental illnesses, the resources available at UNC, and how to be an affirming friend and peer.
 

Rethink is an important and influential organization with a community-based approach. They aim to make all members feel welcome and comfortable. Rethink is innovative, modern, and filled with intelligent people. Thus, when they contacted me about redesigning their logo, I was immediately interested.
 

Rethink’s past logos did not quite portray the message they wanted to send. They included brains, lightbulbs, and question marks. They wanted to move past those: brains were too cliché, lightbulbs gave the wrong implication (i.e. that ending mental illness is as simple as turning on a lightbulb), and question marks implied that people with mental illness were just confused. Other mental health organizations use puzzle pieces and gears; but again, that implies that people with mental health issues are broken and need to be “fixed” or “put back together.” While mental health should be addressed, people who are struggling should not feel like they are broken or incomplete. We needed to move past their previous logos (below) and portray what Rethink was about now.
 

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Rethink’s leadership team explained to me that they wanted to communicate concepts such as “homegrown” and “familial” to describe Rethink. We decided that using a head would be the best way to represent mental illness, but that the ideas of community and support could be represented using multiple heads. That led me to the idea of overlapping heads to show a sharing of ideas and connection among individuals. For colors, I went with a teal blue color combined with a deep purple. Using cool colors is calming, and the contrast of the dark purple with the soft blue allows for easy readability. I noticed that when the two heads overlapped, they formed a shape that looked like a lightbulb, so I added that element into a few sketches, just in case the Rethink team wanted to move in that direction instead.
 


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After seeing the initial drafts, the Rethink leadership team liked the text used in the top row of logos and liked the bottom center design with the head outlines overlapping. The overlapping heads represented community, and having outlines meant one head was not “on top,” which would imply that some people are more important than others. After making a few more edits, I created the final logo in blue, purple, and white to give the team color options.
 


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Working with Rethink gave me an opportunity to think critically about how to represent the complicated topic of mental illness in a logo. I was challenged to create a logo that represented community and support and moved away from traditional mental health logos that rely on brains, puzzle pieces, gears, and lightbulbs. I also enjoyed the conversation as we discussed what we wanted the logo to communicate and the importance of what certain designs would imply about mental illness.

About the author: Lisa Dzera

I’m a graphic, motion, and UI designer who thrives on finding creative, outside-the-box solutions to design challenges. I have a love for coffee and an eye for design.

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